The Only Multimedia Platform For The Diabetes Community
Media Assets:
 dLifeTV | dLife.com | dLifeDirect | dLifeRadio | dLifeEducator | dLifeRetail | dLifeLatino

An Integrated Program to Establish Presence in the Growing Hispanic Diabetes Community


  • Efficient reach and communication to this critical and underserved segment
  • Custom language and cultural content created to meet the specific needs and interests of the Hispanic community   
  • Supported through dLife general market network

dLifeLatino.com

  • The only culturally relevant diabetes site for the Hispanic community
  • Spanish language diabetes content with customer content reflecting Hispanic cultural values and traditions

Radio

  • :60 short form vignette with brand integration
  • Culturally relevant medical and lifestyle diabetes information
  • Voiced by Dr. Aida Giachello, Hispanic health advocate and one of Time Magazine’s 20 Most Influential Hispanic Women
  • Top 12 Hispanic markets, or customized to sponsor’s efforts
  • No radio spot needed; includes all creative, talent, and production

In-Market Events

  • Community events tied to radio markets and flights
  • Sponsor presence includes:
    • Signage
    • Distribution of samples, coupons
    • Education and demonstration

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